AI Visibility
for CPG Brands

Win The
Invisible
Shelf™

Shoppers are asking AI what to buy. If ChatGPT, Gemini, and Perplexity can’t find, understand, or trust your brand, they’ll recommend someone else’s.

KASPER™ measures, diagnoses, and optimizes your brand for the Invisible Shelf — identifying competitive threats, quantifying revenue risk, and delivering a prioritized action plan before competitors take the lead.

Find Out If AI Recommends Your Brand How KASPER™ Works →
30%
of retail will be
AI-influenced by 2030
$300B+
agentic commerce US market
size by 2030
50%
of Gen Z now uses AI
instead of traditional search
KASPER™: Agentic Commerce Optimization Brand Inclusion Rate™ AI Brand Visibility Agentic Commerce Readiness Agentic Commerce Score™ LLM Brand Authority Win The Invisible Shelf™ KASPER™: Agentic Commerce Optimization Brand Inclusion Rate™ AI Brand Visibility Agentic Commerce Readiness Agentic Commerce Score™ LLM Brand Authority Share of Invisible Shelf™ Win The Invisible Shelf™

The KASPER™ Diagnostic

Three
Measurements.
One Complete
Picture.

We show you what’s happening in AI right now, and exactly why.

Most brands are flying blind. They don’t know if AI is recommending them, skipping them, or describing them accurately. KASPER ends the guesswork with three complementary measurements: the Brand Inclusion Rate™, the Share of Invisible Shelf™ and the Agentic Commerce Score™ – that together tell the complete story of your AI presence.

And beyond the scores, we determine the revenue opportunity available for your brand to capture, so you know exactly how much sales growth is within reach the moment you start winning on the invisible shelf.

Most importantly, KASPER delivers a comprehensive suite of Action Cards, served in your KASPER Command Center, that detail the exact steps you need to take to improve your performance.

Inside KASPER™

See The Platform.

Every measurement, every competitor, every Action Card — all in one view inside the KASPER Command Center. Here is where your brand’s invisible shelf becomes visible.

Brand Inclusion Rate™

Brand Inclusion Rate™ — Are you in the conversation? Example Data

Are you in the conversation? Hundreds of real shopper queries across ChatGPT, Gemini, and Perplexity, scored monthly.

Share of Invisible Shelf™

Share of Invisible Shelf™ — How much are you in the conversation? Example Data

See your brand’s share of AI recommendations vs every competitor in your category, updated monthly.

Agentic Commerce Score™

Agentic Commerce Score™ — AI infrastructure readiness across 43 checkpoints. Example Data

AI infrastructure readiness across 43 checkpoints — so you see exactly where to improve and why.

How It Works

From Your Brand,
to Your Optimization
Roadmap.

01
Tell Us About Your Brand
Provide a few details about your brand, category and ideal customer to begin.
02
Brand Inclusion Rate™
We run hundreds of real shopper queries across ChatGPT, Gemini, and Perplexity to see if and how often AI recommends your brand.
03
Share of Invisible Shelf™
We measure your share of AI recommendations against your competitors, your slice of the invisible shelf in the categories that matter.
04
Agentic Commerce Score™
We inspect your brand’s AI infrastructure across six dimensions and calculate your Agentic Commerce Score™, revealing exactly why AI does or doesn’t recommend you.
05
Optimization Roadmap
Receive prioritized Action Cards with projected score lift, effort levels, and clear next steps.

Why KASPER™

Built for
What’s
Next.

01
Powered By Theory House
Backed by the strategic depth of Theory House, a proven retail brand consultancy. KASPER™ brings 15+ years of brand intelligence into the AI era.
02
Purpose-Built for Retail
Not a generic SEO tool. Every metric in KASPER was engineered specifically for retail brands navigating AI discovery platforms.
03
Actionable, Not Academic
Every finding maps to a specific action. No fluff, no jargon. Just a clear roadmap your team can execute starting tomorrow.
04
Evolving with the Algorithms
AI discovery evolves monthly. Our inspection criteria are continuously updated to reflect the latest signals from ChatGPT, Gemini, Perplexity, Amazon Rufus, and whatever comes next.

The Agentic Shift

The Clock
Is Already
Running.

The brands that act now
will own the shelf.
The ones that wait will wonder
where their customers went.
Find Out If AI Recommends Your Brand

Request Your Free Demo

Ready to Win
The Invisible
Shelf?

See KASPER™ in action, and find out where your brand stands on the invisible shelf. Tell us about your brand and we'll schedule your free demo within one business day.

A Theory House Company
[email protected]

Request Your Free KASPER™ Demo

✓
Demo Request Received.

Thank you for your interest in KASPER™. A member of the TheoryNXT team will reach out within one business day to schedule your free demo.